Rola Asavo
RolaAsavo
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Rola, Senior Product Designer

Good design is rarely
one person's idea.

VALUES

This isn't just
about design

Three things that shape how I work, regardless of the brief.

01

Design with context I care about what’s behind the brief. The business constraints, the technical limits, the user who keeps abandoning the flow. Design that ignores these isn’t design, it’s decoration.

02

Built to be handed off I work in the open from day one. Documented systems, annotated specs, and a process that engineers don’t have to reverse-engineer. Good design doesn’t stop at delivery.

03

Research before answers Before wireframes, I want to understand why the problem exists. User interviews, edge cases, the questions nobody asked. The best solutions come from the right starting point.

PROJECTS

Work that shipped, mattered, and taught me something.

Klarna PriceRunner integration showcase

Klarna • FINTECH

Bringing shopping into Klarna. Built the full PriceRunner integration.

Ounass checkout redesign showcase

Ounass • LUXURY E-COMMERCE

Redesigned checkout for the UAE’s biggest luxury fashion platform.

FAQs

Things people usually ask.

BEYOND THE PORTFOLIO

The things that don’t fit
on a CV.

Portrait of Roula Assafo

BASED IN

Luxembourg City — open to remote opportunities

LANGUAGES

Arabic (native), English, Dutch

STUDIES

Psychology

ALSO ME

Learning is a permanent habit. I’m always mid-course on something — design systems, interaction patterns, new tools. The stack keeps growing because the field keeps moving.

CURRENT OBSESSION

How AI is changing the way designers think, not just what they make.

Let’s

Connect

LinkedinROULAA6@GMAIL.COM
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